2019 Marketing Masterclass for Leaders & Startups
Simplify your marketing • Avoid marketing hassles • Reduce your marketing effort
Watch Promo Enroll in Course
Our live Marketing Workshop is now available online!
Serve your customers, develop a marketing playbook, grow your business, make a difference.
This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.
With hours of project-based videos and interactive homework sessions, you will join the many before you and develop your own complete marketing strategy for your brand by the end of this course. The difference with this course and other digital marketing courses is that you will learn the WHY of marketing that the modern marketing leader is required to know.
There are plenty of people who can teach you shortcuts and fast tactics.
This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want.
★★★★★ "This is the best marketing innovation I have seen in years." - Ignacio Agacevic
The Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership.
Session 1. Building Your Model.
Session 2. The Belief Framework
Session 3. Conversion Rate Optimization (CRO)
Session 4. Search Engine Optimization (SEO)
Session 5. Content Engagement Strategy
Session 6. Multi-Channel Lead Acquisition
What are the requirements?
- No experience or audience required.
- Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).
Why take this Course?
- Become a Leader - Learn how to think & act like a strategic marketing leader.
- Modern Marketing - The world of marketing is in constant flux. Don’t get left behind.
- “Why” of Marketing - Learn the “Why” of marketing rather than just the “How.”
What am I going to get from this course?
- Practical theory - Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.
- Hands on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.
- Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.
What is the Target Audience?
- Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.
- Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue.
- Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.
Go from Beginner to Advanced
No matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model.
All the strategies, tips and tools recommended are either included, free or very cost effective.
You'll also get:
✔ Lifetime Access to The Course
✔ Fast & Friendly Support in the Q&A section
✔ Certificate of Completion Ready for Download
✔ A 30 Day "No Questions Asked" Money Back Guarantee!
Your Instructor
Strategic marketing leader with 20+ years of global leadership roles, responsibilities and achievements. A unique variety of entrepreneurial experience in business development, digital, marketing, UX design, technology, SEO, CRO, project management, and customer service in profit and nonprofit sectors. Proven leader in global team management, cultural proficiency and recruiting, hiring and retaining key team members.
Course Curriculum
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PreviewWelcome to Session 1 (1:21)
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StartIntroduction to Building Your Model (4:30)
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StartRole of Marketing (8:54)
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StartImportance of Marketing (3:37)
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StartBuilding Your Model (1:08)
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StartStep 1: Know Your Numbers (11:39)
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StartHOMEWORK: KNOW YOUR NUMBERS (2:25)
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StartStep 2: Measuring (9:11)
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StartExperience Mapping (4:17)
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StartThe Buying Process (8:21)
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StartHOMEWORK: BUYER JOURNEY QUESTIONS (2:22)
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StartStep 3: Conversion Rates (8:10)
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StartIndustry Averages (12:12)
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StartStep 4: Building Your Model (5:07)
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StartKnowing the Value of a Lead (4:24)
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StartHOMEWORK: BUILD YOUR MODEL (3:02)
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StartStep 5: Building Your Scenarios (8:18)
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StartHOMEWORK: BUILD YOUR FUNNEL (2:58)
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StartPractical Campaign Models (10:26)
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StartNext Steps (2:32)
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PreviewWelcome to Session 2 (1:04)
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StartIntroduction to the Belief Framework (11:58)
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StartRule 1: Everybody has Beliefs (7:09)
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StartRule 2: Belief is a Strong Motivator (7:41)
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StartRule 3: Belief Preceds Behavior (5:34)
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StartRule 4: All Beliefs can be Developed (2:10)
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StartRule 5: Beliefs can be Measured (4:18)
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StartThe 5 Belief Framework Principles (2:44)
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StartPrinciple 1: Act Like a Mentor (6:27)
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StartDefinition of Mentorship (4:16)
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StartA Mentor is Other-Centered (3:08)
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StartA Mentor is Authentic (5:07)
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StartA Mentor is Empathetic (4:28)
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StartA Mentor is an Authority (4:42)
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StartA Mentor is Committed (4:50)
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StartPrinciple 2: Your Customer is Human (2:18)
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StartIntroduction to Personas (6:00)
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StartHOMEWORK: DEFINING YOUR TARGET MARKET (2:49)
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StartElements of a Good Persona (8:16)
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StartTelling Your Persona's Story (6:17)
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StartHOMEWORK: PERSONAS (5:15)
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StartPrinciple 3: Identify and Establish the Need (8:12)
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StartDefining Consumer Needs (6:07)
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StartDiscovering Your Genuine Contribution (11:35)
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StartCreate or Satisfy Needs? (3:31)
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StartHOMEWORK: IDENTIFY AND ESTABLISH THE NEED (3:55)
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StartPrinciple 4: You Have the Solution (4:26)
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StartJourney Specific Solutions (9:26)
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StartHOMEWORK: ESTABLISHING THE SOLUTION (4:01)
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StartContent Types per Stage (7:47)
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StartHOMEWORK: DEFINING THE BUYING PROCESS (2:34)
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StartPrinciple 5: People Respond to Direction (5:02)
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StartAd & Brand Exposure (4:32)
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StartTwo Types of Actions (5:56)
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StartCreating the Belief Framework (2:48)
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StartHOMEWORK: THE BELIEF FRAMEWORK (9:49)
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StartValues-Based vs Fear-Based Marketing (5:37)
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StartFeatures vs Benefits (5:08)
Frequently Asked Questions
If you have any questions or concerns before making your purchase, let me know and I will personally assist you.